Big week for home apps. Hint, a home intelligence app cofounded by Martha Stewart, Yih-Han Ma, and Kyle Rush, is officially launching. It's been covered in the press, it raised $10 million, and it's aimed at new homeowners who open the front door and realize they don't actually know much about their house.
First things first: welcome to the neighborhood. We mean that. Every homeowner who realizes their house deserves better than a junk drawer full of manuals is a win for all of us. And honestly, if Martha Stewart thinks home intelligence is worth building, we feel pretty good about the street we picked.
Now, if you're deciding between the two apps, here's the honest comparison. No spin, just what's publicly known about Hint and what Dib ships today.
What Hint promises
Based on public reporting, Hint pulls publicly available data about your house, like soil composition and lawn care guidance, keeps track of details about your appliances, and checks for better insurance rates. It draws on decades of Martha Stewart's homekeeping expertise. It launched on iOS, it's free, and it plans to make money through referral fees from home services providers, insurers, and more.
That's a real product with a real point of view, and some of it sounds genuinely useful.
What Dib does today
Dib has been live for a while, and it's not a waitlist or a promise. Here's what you can do the minute you sign up:
📸 Smart Add. Snap a photo of any appliance, label, or receipt. Dib reads the brand, model, serial number, and purchase date automatically. No typing, no spreadsheet.
📚 Manuals you can talk to. Dib finds and indexes your appliance manuals, then answers questions like "how do I reset the ice maker?" in seconds instead of making you scroll a 200-page PDF.
🚨 Recall monitoring. Dib watches CPSC, NHTSA, USDA, and FDA recall feeds and tells you if something in your home shows up. This one matters most when you least expect it.
🚗 Vehicles too. Mileage, maintenance history, service reminders. Your driveway is part of your home.
🧯 Emergency prep. Water shutoff, gas shutoff, breaker locations, and emergency contacts, all findable in seconds when it counts.
📱 Everywhere you are. iOS, Android, and the web, all synced. Not everyone in your household carries the same phone, and your home app shouldn't care.
📤 Your data stays yours. Export a full copy of your home records anytime. No lock-in, no sunset-notice anxiety.
The difference nobody puts on a feature list
Here's the part we think matters most, and it's about incentives.
Hint is free and, per public reporting, plans to monetize through referral fees from home services providers and insurers. That's a legitimate business model. But it means the app gets paid when you get referred.
Dib works differently. There's a generous free plan, and Pro is an optional subscription for the AI-heavy features. That's the whole model. When you're the customer, the recommendations don't have to answer to anyone but you.
So which should you pick?
Honestly? If you're all-in on iOS, you love the Martha Stewart approach to homekeeping, and you want to see where a brand-new v1 goes, try Hint. We're sure it'll get better every month, because that's what launch weeks start.
But if you want an app that already reads your photos, already indexes your manuals, already watches recalls, already tracks your cars, and already runs on whatever devices your family actually owns, Dib is here today. Free plan, no waitlist, sixty seconds to your first item.
We keep a detailed side-by-side at dib.io/hint, and we'll keep it updated as Hint ships more.
Ready to see what your home already knows? Start free →
Dib (Dib AI Inc.) is an independent company and is not affiliated with, endorsed by, or sponsored by Hint, Martha Stewart, or her brands. Hint and related names are trademarks of their respective owners. Details about Hint are based on public reporting at the time of writing.
